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In 2004, Chanel poured a gargantuan m (about £18m) into 180 seconds worth of commercial to advertise Chanel No. 5. That is exactly 3 minutes of runtime, which had to include 60 seconds of credits on screen. Almost two decades later, in an era when marketing spend is forecasted to reach all-time highs, it is . See more
Chanel had a rather troublesome if not common problem from the modern brandscape: a serious issue with the No. 5 positioning. The perfume had lost its halo of exclusivity and premium, having become a widely available fragrance and often used “for . See moreIt was most certainly less of an ad and more of a short film, with costumes designed by Karl Lagerfield and music by Debussy The film featured an actual plot, which could be described as a tribute to Moulin Rouge! and yet another attempt of Baz Luhrmann at . See moreThose working in the luxury sector will know perfectly well that you cannot broadcast a scent (yet?). For this reason, all sorts of creative approaches have been adopted to advertise perfumes and fragrances, from the right use of words to psychology and . See more
vintage Chanel no 5 ads
Tonight, the actor hit the red carpet wearing an archival, Karl Lagerfeld-era . Every woman had to desire to be like Nicole Kidman in that ad: successful, free, powerful, in control. Chanel associated that ideal to the No. 5 fragrance, without even showing one bottle of perfume in the whole film. Tonight, the actor hit the red carpet wearing an archival, Karl Lagerfeld-era Chanel Haute Couture gown from 2004. If you think the glamorous design looks familiar, you’re correct: Kidman wore the dress in an iconic Chanel No. 5 commercial from the same year, directed by Baz Luhrmann. Read More.
In 2004, the actress donned the dress for “Chanel N. 5, the film,” a three-minute long ad for the famous fragrance directed by Baz Luhrmann, whom Kidman worked with just three years prior on. In the 2004 advertising campaign for the iconic Chanel N°5 perfume, starring Nicole Kidman and directed by Baz Luhrmann, the Australian-American actress wore a custom Chanel pink silk. CHANEL N°5 advertising film from 2004 "Le Film" by Baz Luhrmann, with Nicole Kidman Discover the fragrance on chanel.com Music: "Clair de lune" (in "Suite Bergamasque," by Claude.
The Oscar-winning actress, 55, wore the exact pink tulle gown that she wore when she starred in a 2004 Chanel No. 5 ad directed by Baz Luhrmann — and nearly a decade later, it fit like a glove.
Nicole Kidman wore the exact same gown she wore when she starred in a 2004 Chanel No. 5 ad directed by Baz Luhrmann to the Met Gala. Her breathtaking archival Chanel haute couture gown was designed by Lagerfeld himself in 2004; Kidman first wore the spectacular design in her iconic Chanel No.5 advert 19 years ago,. Nicole Kidman wore the same Chanel dress to the 2023 Met Gala honoring Karl Lagerfeld that she wore in a 2004 Chanel commercial. See photos.Nicole Kidman is wearing a very familiar dress to the Met Gala. The iconic advertisement was a nod to Baz Luhrmann’s Moulin Rouge and featured the actress running from paparazzi in a flowing .
Every woman had to desire to be like Nicole Kidman in that ad: successful, free, powerful, in control. Chanel associated that ideal to the No. 5 fragrance, without even showing one bottle of perfume in the whole film.
Tonight, the actor hit the red carpet wearing an archival, Karl Lagerfeld-era Chanel Haute Couture gown from 2004. If you think the glamorous design looks familiar, you’re correct: Kidman wore the dress in an iconic Chanel No. 5 commercial from the same year, directed by Baz Luhrmann. Read More.
In 2004, the actress donned the dress for “Chanel N. 5, the film,” a three-minute long ad for the famous fragrance directed by Baz Luhrmann, whom Kidman worked with just three years prior on.
In the 2004 advertising campaign for the iconic Chanel N°5 perfume, starring Nicole Kidman and directed by Baz Luhrmann, the Australian-American actress wore a custom Chanel pink silk. CHANEL N°5 advertising film from 2004 "Le Film" by Baz Luhrmann, with Nicole Kidman Discover the fragrance on chanel.com Music: "Clair de lune" (in "Suite Bergamasque," by Claude. The Oscar-winning actress, 55, wore the exact pink tulle gown that she wore when she starred in a 2004 Chanel No. 5 ad directed by Baz Luhrmann — and nearly a decade later, it fit like a glove.
Nicole Kidman wore the exact same gown she wore when she starred in a 2004 Chanel No. 5 ad directed by Baz Luhrmann to the Met Gala. Her breathtaking archival Chanel haute couture gown was designed by Lagerfeld himself in 2004; Kidman first wore the spectacular design in her iconic Chanel No.5 advert 19 years ago,. Nicole Kidman wore the same Chanel dress to the 2023 Met Gala honoring Karl Lagerfeld that she wore in a 2004 Chanel commercial. See photos.
most expensive advert ever made
Nicole Kidman today 2023
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chanel nicole kidman magazine ad|Nicole Kidman today 2023